12 means it is unsuitable for anyone younger than 12 which means it is not right for shops to sell a DVD to anyone under that age. 12 titles may have stronger moments of violence or references to teenage experience but nothing gratuitous. There may also be swearwords that you wouldn't hear at the PG level.
15 means it is unsuitable for anyone younger than 15 which means it is not right for shops to sell a DVD to anyone under that age. 15 titles may have a fairly adult theme or contain scenes of sex, violence, drugs, or violent language which are unsuitable for younger teenagers.
18 means it is only suitable for adults (persons over the age of 18) which means it is not right for shops to sell a DVD to anyone under that age. An 18 title will certainly have an adult theme and might well contain strong scenes of sex or violence and frequently use sexual swearwords.
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